Pastor Chuck Orchards takes steps toward becoming a national brand

In light of Pastor Chuck Orchards year after year growth, Waite Maclin has decided its time to further his dream – making an even stronger commitment to increasing brand awareness, driving sales, and, ultimately, competing at the national level. He's starting with market research and strategic planning in collaboration with Christie Communications, a full-service agency with strong ties to the food industry.

"We have made tremendous progress since our inception, and we're ready to further invest our time, energy, and resources into growing a beloved brand across the United States," said Maclin. "Bottom line, we believe in what we're doing, our products have been well received, and we're going for it."

Early results from the market research reveal that Pastor Chuck Orchards is headed in the right direction. Consumers communicated a strong demand for healthy, organic products from Maine – the core essence of Pastor Chuck Orchards. Maclin and team will now solidify this brand, explore creative concepts, determine key messages, and develop a comprehensive marketing plan aimed at achieving national success.